{"product_id":"the-coat-route-craft-luxury-and-obsession-on-the-trail-of-a-50-000-coat","title":"The Coat Route craft, luxury, and obsession on the trail of a $50,000 coat","description":"\u0026lt;b\u0026gt;In today’s world of fast fashion, is there a place for a handcrafted $50,000 coat?\u0026lt;\/b\u0026gt;\u0026lt;br\/\u0026gt;\u003cbr\u003e\u0026lt;br\/\u0026gt;\u003cbr\u003eTo answer that question, Meg Noonan unravels the story of the coat’s provenance. Her journey takes readers to the Sydney studio of John Cutler, a fourth-generation tailor who works magic with scissors and thread; to the remote mountains of Peru, where villagers shear vicunas (a rare animal known for its soft fleece); to the fabulous Florence headquarters of Stefano Ricci, the world’s greatest silk designer; to the esteemed French textile company Dormeuil; to the English button factory that makes products out of Indian buffalo horn; and to the workshop of the engraver who made the 18-carat gold plaque that sits inside the collar. \u0026lt;br\/\u0026gt;\u003cbr\u003e\u0026lt;br\/\u0026gt;\u003cbr\u003eThese individual artisans and family-owned companies are part of the rich tapestry of bespoke tailoring, which began in 17th-century London. They have stood against the tide of mass consumerism, but their dedication to their craft is about more than maintaining tradition; they have found increasing reason to believe that their way is best — for customers, for the environment, and for the workers involved.\u0026lt;br\/\u0026gt;\u003cbr\u003e\u0026lt;br\/\u0026gt;\u003cbr\u003eFascinating, surprising, and entertaining, \u0026lt;i\u0026gt;The Coat Route\u0026lt;\/i\u0026gt; is a timely love song to things of lasting value in our disposable culture.","brand":"Scribe Publications","offers":[{"title":"Default Title","offer_id":48606946328825,"sku":"9781922070432","price":32.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/4535\/6025\/files\/9115443482872.jpg?v=1782708870","url":"https:\/\/www.atticusbooksandart.com.au\/products\/the-coat-route-craft-luxury-and-obsession-on-the-trail-of-a-50-000-coat","provider":"Atticus Bookshop Gallery","version":"1.0","type":"link"}